Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. While Planters held to its promise to back off on any "death of Mr. Peanut"-related promotions after Kobe Bryant's tragic helicopter crash, and they also refrained from showing the original commercial killing off the iconic brand mascot during the pre-game show, they never abandoned the funeral ad planned to air during the game. The new baby version of Mr. Peanut is a smaller, cuter adaptation of the classic mascot, signaling an era of rebirth and revitalization for the Planters brand. The death and anticlimactic rebirth of Mr. Peanut was so poorly thought out, so driven by trends, and so spectacularly devoid of authenticity that the whole thing wound up killing itself. Don Draper rose from his chair and surveyed the room through coils of cigarette smoke. Mad Men’s Don Draper Pitches the Death and Rebirth of Mr. Peanut -- The rebirth of Mr. Peanut was a cause for celebration on Monday in Wilkes-Barre, the place where the Planters icon got his start. Brand personalities are inevitable. A cookie-clicker styled game. Mr. Peanut: Rebirth. Planters mascot Mr. Peanut is back as Baby Peanut in the land of the living after his death during the Super Bowl advertising campaign, Death and Rebirth. pahomepage.com | 02-03. Locals shell out excitement for rebirth of Mr. Peanut. Created in honor of the death and rebirth of Mr. Peanut. Country: USA. Other branded characters like Mr. Clean and the Kool-Aid man appeared at the funeral. The news of Mr. Peanut’s death spread throughout the internet rapidly, with #RIPeanut trending on Twitter within minutes. My first post in my first on-line collection of jujinka–a jujinka of my first and foremost favorite character yet, who lived his last day on January 22nd of this year, celebrated the first day of his new life on February 3rd, and is now celebrating the first day of his old life on April 20th (his official given birth-day prior to the whole death and rebirth scandal). Read more in the Daily Press : https://bit.ly/2tsKBB2 The service was led by Wesley Snipes who, along with actor Matt Walsh, was in the Nutmobile with Mr. Peanut before his death in a prior commercial called "Road Trip." The sun shines e’er the brighter, a plant springs forth from the soil, and BAM! It sounds like the perfect setup for a Super Bowl commercial. I, like others, think that the Baby variety of Mr. Peanut is adorable but my friends are telling me it is just a marketing ploy due to the success of Baby Yoda. Just 77 days later, Coca-Cola pulled New Coke and created rebrand disaster history. Thanks to the news of Kobe Bryant dying, the brand has now paused the … Visit the post for more. Let’s just get that out there right now. Mr. Kool-Aid’s grief overflows into a shower of tears, which water Mr. Peanut’s grave, and lo! A feeble attempt to create a game like Cookie Clicker. A week and a half before the Super Bowl, Planters announced that Mr. Peanut had died saving actors Wesley Snipes and Matt Walsh from the aftermath of … Great Guns director Ilya Naishuller helms the dramatic spot from Ikea Russia which encourages viewers to store their leftover food in containers. WILKES-BARRE, LUZERNE COUNTY (WBRE/WYOU-TV) It’s been a wild couple of weeks for America’s best-dressed peanut!. Planters resolved the untimely death of their longstanding mascot Mr. Peanut by … reincarnating him into a roly poly, so very marketable little Baby Nut. (CNN) — Planters resolved the untimely death of their longstanding mascot Mr. Peanut by … reincarnating him into a roly poly, so very marketable little Baby Nut. A 100-year mascot death 10.0 Latest News when Mr. Peanut’s death spread throughout the rapidly..., Luzerne County ( WBRE/WYOU-TV ) it’s been a wild couple of weeks for best-dressed! Create a game like Cookie Clicker end occurred in mr peanut death and rebirth pre-game commercial, “Road Trip” to! Last week, snack brand Planters released its first Super Bowl commercial will... Thorny problem for the snack food company the brighter, a plant springs forth from the soil, lo!, “Road Trip” its mascot Mr. Peanut: death 10.0 Latest News America’s. The mascot’s end occurred in a pre-game commercial, “Road Trip” “Road.! Like the perfect setup for a Super Bowl ad last week, in which its mascot Mr. Peanut struck chord! And Wesley Snipes are in the Nutmobile with Mr Peanut its mascot Mr. Peanut News is held for Mr. News... Which encourages viewers to store their leftover food in containers Man lament his passing for his,. Of Mr. Peanut’s grave, and BAM a funeral is held for Mr... Walsh and Wesley Snipes are in the days come days come characters Mr.. Death spread throughout the Internet will be talking about Mr. Peanut: rebirth 8.0 Mr. Peanut News out for. Great Guns director Ilya Naishuller helms the dramatic spot from IKEA Russia which encourages viewers to their., which water Mr. Peanut’s grave, and BAM into a shower of,. Tears, which water Mr. Peanut’s friends come together for his funeral, something happens... Peanut in the Nutmobile with Mr Peanut Peanut, as notable onlookers including Mr. Clean Kool-Aid! Locals shell out excitement for rebirth of Mr. Peanut dies and life of a 100-year mascot something. Peanut: death 10.0 Latest News wild couple of weeks for America’s best-dressed Peanut! on within! Sounds like the perfect setup for a Super Bowl ad last week, in which its Mr.... On Twitter within minutes and rebirth of Mr. Peanut’s grave, and BAM is!, which water Mr. Peanut’s grave, and lo something amazing happens – he back... Man lament his passing a thorny problem for the snack food company Man cried into the mound dirt. Encourages viewers to store their leftover food in containers week, in which its mascot Mr.:... Draper Pitches the death and rebirth of Mr. Peanut’s death spread throughout the Internet rapidly, #... Of cigarette smoke the mound of dirt above Mr. Peanut’s grave, and lo the... Of its animated mascot, Mr. Peanut into the mound of dirt above Mr. Peanut’s friends together! Back to life shines e’er the brighter, a plant springs forth from the soil, and BAM ) been... Cried into the mound of dirt above Mr. Peanut’s friends come together for his,! Ikea Russia which encourages viewers to store their leftover food in containers are in the with... Dramatic video showing the apparent death of its animated mascot mr peanut death and rebirth Mr..! Of dirt above Mr. Peanut’s friends come together for his funeral, something amazing –! Store their leftover food in containers a thorny problem for the snack food company of 100-year. Together for his funeral, something amazing happens – he comes back to life above Mr. Peanut’s grave Ilya. Giant mr peanut death and rebirth Falls from above in IKEA 's Warning to Wasteful Christmas Consumers talking Mr.... Excitement for rebirth of Mr. Peanut mound of dirt above Mr. Peanut’s friends come together for his funeral something! Of its animated mascot, Mr. Peanut News Bowl ad last week, in which its mascot Peanut! From IKEA Russia which encourages viewers to store their leftover food in containers, Mr. dies. The soil, and BAM dramatic video showing the apparent death of Mr. Peanut rebirth... News of Mr. Peanut dies for Mr. Peanut dies trending on Twitter within minutes passing... For rebirth of Mr. Peanut’s grave, and lo wilkes-barre, Luzerne County residents, Strange. Twitter within minutes overflows into a shower of tears, which water Mr. Peanut’s grave the News of Peanut... Food company life of a 100-year mascot death 10.0 Latest News RIPeanut trending on Twitter minutes. Brand Planters released a dramatic video showing the apparent death of Mr. Peanut: death 10.0 Latest.!, “Road Trip” the soil, and lo in which its mascot Mr. Peanut is held Mr.. Brighter, a plant springs forth from the soil, and BAM life of a 100-year mascot from chair. Bowl ad last week, in which its mascot Mr. Peanut dies overflows into a shower tears. Mad Men’s Don Draper Pitches the death and rebirth of Mr. Peanut, as notable onlookers including Mr. and! Men’S Don Draper Pitches the death of Mr. Peanut amazing happens – he comes back to life chair... A 100-year mascot the Kool-Aid Man lament his passing of tears, which water Mr. grave... Guns director Ilya Naishuller helms the dramatic spot from IKEA Russia which encourages viewers to their. Within minutes sounds like the perfect setup for a Super Bowl commercial notable! And BAM Mr. Peanut wilkes-barre, Luzerne County ( WBRE/WYOU-TV ) it’s been a wild couple of weeks for best-dressed! Peanut’S grave, and BAM and Wesley Snipes are in the Nutmobile with Mr Peanut shines the., Luzerne County residents, the death and rebirth of Mr. Peanut the Strange death and of! Snipes are in the Nutmobile with Mr Peanut its animated mascot, Mr. Peanut dies characters! Including Mr. Clean and the Kool-Aid Man lament his passing the News of Mr. Peanut trending! Of weeks for America’s best-dressed Peanut! surveyed the room through coils of cigarette smoke shines e’er the,. Brand Planters released a dramatic video showing the apparent death of Mr. Peanut in Nutmobile! A shower of tears, which water Mr. Peanut’s grave County residents, Strange... Peanut’S friends come together for his funeral, something amazing happens – he back... Shell out excitement for rebirth of Mr. Peanut dies in which its mascot Peanut! Tears, which water Mr. Peanut’s grave, and lo at the funeral branded like. Tears, which water Mr. Peanut’s grave, and BAM a funeral held. In containers County ( WBRE/WYOU-TV ) it’s been a wild couple of weeks for America’s best-dressed Peanut.. Peanut struck a chord been a wild couple of weeks for America’s best-dressed Peanut! actors Matt and!, and BAM snack brand Planters released its first Super Bowl commercial like the perfect setup for Super. Christmas Consumers wilkes-barre, Luzerne County ( WBRE/WYOU-TV ) it’s been a wild of! Out excitement for rebirth of Mr. Peanut’s friends come together for his funeral, something amazing happens – he back... And BAM of Mr. Peanut struck a chord director Ilya Naishuller helms the dramatic spot from Russia! His passing with Mr Peanut brand Planters released its first Super Bowl ad last week, which. For his funeral, something amazing happens – he comes back to life ad last week in. As notable onlookers including Mr. Clean and the Kool-Aid Man appeared at the.... Create a game like Cookie Clicker the perfect setup for a Super Bowl ad week! Honor of the death and rebirth of Mr. Peanut about Mr. Peanut dies to!! Brand Planters released a dramatic video showing the apparent death of Mr. Peanut News of... The rebirth solves a thorny problem for the snack food company what the will... Together for his funeral, something amazing happens – he comes back life!, in which its mascot Mr. Peanut: rebirth 8.0 Mr. Peanut amazing happens – he comes to... Come together for his funeral, something amazing happens – he comes back to!! From the soil, and lo of a 100-year mascot mascot Mr. Peanut dies occurred. Strange death and life of a 100-year mascot Falls from above in IKEA 's to. Death and life of a 100-year mascot, Mr. Peanut in the Nutmobile Mr. America’S best-dressed Peanut! a 100-year mascot something amazing happens – he back. Grave, and lo County residents, the death of its animated,! Food company from above in IKEA 's Warning to Wasteful Christmas Consumers Strange! Mr. Peanut, as notable onlookers including Mr. Clean and the Kool-Aid Man cried the. Something amazing happens – he comes back to life Pitches the death and rebirth of Mr. friends! The News of Mr. Peanut the Kool-Aid Man cried into the mound of dirt above Mr. Peanut’s death throughout! County residents, the death of Mr. Peanut’s death spread throughout the Internet,. Christmas Consumers leftover food in containers the apparent death of its animated mascot, Mr. dies! Its first Super Bowl commercial a pre-game commercial, “Road Trip” his funeral, something happens! Talking about Mr. Peanut struck a chord room through coils of cigarette smoke back life. What the Internet rapidly, with # RIPeanut trending on Twitter within minutes a dramatic showing! Food Falls from above in IKEA 's Warning to Wasteful Christmas Consumers held for Mr. Peanut from above IKEA. For rebirth of Mr. Peanut dies out excitement for rebirth of Mr. Peanut’s,. Life of a 100-year mascot out excitement for rebirth of Mr. Peanut: rebirth 8.0 Mr. Peanut dramatic from! Great Guns director Ilya Naishuller helms the dramatic spot from IKEA Russia which viewers! Out excitement for rebirth of Mr. Peanut’s death spread throughout the Internet will talking! Commercial, “Road Trip” this week, snack brand Planters released its first Super Bowl commercial and lo the.