We’ve compiled our top data-driven resources from 2020 to help you plot the right course for your business moving forward. internal person or team responsible for managing the account] [e.g. Record the current number of people following them on each network to compare to your profiles on those same networks. 5. If possible, put the date they created the social account here. For instance, maybe you can’t tell whether the account was created by someone at your company or by an impostor. Where: list by social media channel (YouTube, Facebook, etc.) Edit the many graphs, charts, and infographics this social media marketing proposal has to offer. Remember, performing a social media audit is simply a stepping stone for making a valuable social media marketing strategy. As you evaluate how each social account helps support your brand, it’s important to understand who you can reach through each channel. Videos? You can look up and compile performance data from every social network you’re active on, or use a tool to measure performance across channels from a single dashboard. Founder, Backlinko.com. When: You don’t need to be told how important your social media images are. A competitor template is also available here. We’ve got a complete guide on how to set up and use Google Analytics to get you started. You already know the “why”—all of those business-flourishing benefits—now let’s cover the “when” and “what” so you can get started. A quarterly social audit is a great way to keep your social accounts producing the best ROI. Indicate if the platforms you’ve chosen and the core components of your strategy still align with the demographics of your target market. This will be helpful in the future as any of your branding or messaging changes—it will indicate to you that you need to update social profile branding again if these changes occur after the most recent date you documented updating the profiles. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. your social handle (for example, @hootsuite), the link to your profile (for example, instagram.com/hootsuite), any hashtags that appear in your bio or regularly appear in your posts, the internal person or team responsible for managing the account (also known as the “owner”—for example, the social marketing team), the mission statement for the account (for example, to promote company culture using employee photos, or to provide customer service during office hours), details of the current pinned post (if applicable), date of the most recent post (to help you identify underused/abandoned accounts). Record the current number of people following you on each network. Or maybe various departments within your company are using social media, but there’s no unified system or list of accounts. This gives you an always-updated look at your social media, and lets you take an in-depth look at what is and isn’t working for you social media. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. A social media audit is an opportunity for you to think about your goals. Add the link to each social media account, so members of your team have a streamlined place to find the profiles and so you can quickly offer up the link for any emails, press releases, etc. Conducting a social media audit is the first step in any social media strategy. Even without having access to their private data and password-protected accounts, you can still adapt this process to perform a social media audit for a competitor and create a key document in your business’s competitive analysis. Keyhole. Compare and contrast what’s working for them, and prioritize incorporating more of your client’s competitor-beating practices into your social media channels. Complete this step by revisiting your goals for each channel. Are you accomplishing what you set out to do when you began building your brand on social? Audience demographics are a good starting point. This field needs to be the actual demographics of who has ended up following you. Have you ever used a financial app that shocks you with the information that you spent $200 at Starbucks this month? 30-Day Free Trial. Your mission statement should help you identify the key metrics to evaluate for each social channel. From that, you can check you are operating on the best social channels for your brand, and … Overwhelming? Using Google Analytics, determine a period of time (for example, maybe you choose how many website sessions you got this month from social media sources, so next time you do an audit you will know to again use the sessions for the most recent month) and record how much traffic social has driven to your site. Check each of the elements against your brand style guide to ensure you’re using up-to-date images, hashtags, keywords, and brand voice. It also helps protect the security of your social accounts. Using the Mobile Technology and Social Media Policy Template: Guidance Notes. To properly audit social media accounts connected to your company, you’ll need to do a bit of legwork. You can also set up tracking with your Cyfe Google Analytics Dashboard. Download the Social Media Audit Template Auditing your social presence shouldn’t be a time-consuming task. If you were under the impression that you targeted the same demographic, but the followers you find during this audit consistently appear to be younger than your competitors’, you may have a unique opportunity to focus your efforts on resonating with that group that you may not have realized before. Use this template to plan and track your social marketing budget with a spreadsheet view as well as visual metrics. This will help officially delegate responsibilities as well as help you in the future if you need to track down lost or new efforts that may have coincided with changes in personnel. the top three posts in terms of engagement, 2-3 SMART goals you want to achieve by your next audit, whether you met the goals you set for the current audit. The template includes monthly and annual totals, and provides a quick snapshot of how your budget is being allocated. Excel | Smartsheet. Are there any platforms with an account whose life and death preceded your time at that company? Record this as a yes or no answer based on any mentions or direct messages from customers requesting support. In this article, we are going to tackle everything about performing a fast social media audit: A social media audit is simply tracking down all the places that your business has a presence on social media, and compiling key facts about each presence in one place so you can see the whole picture. Evaluate your current social media efforts using this free template. Tedious? And now, your anxiety has kicked into high gear…because it’s time for a social media audit. Note when this social media account was last updated. Social Media Marketing Budget Template. Or see our complete library of 20+ other marketing templates . Essentially, this is a measure of how much you spent on social media versus how much value your social efforts contributed to the company. In your expert social media manager opinion, what does it look like they typically use that account to accomplish? The best way to keep track of all the information you’ll uncover during your audit is to use a spreadsheet. This is also a great moment to take pause and consider if they seem to be getting satisfactory responses, and if you need to work with customer success team members to determine a process for solving these problems. Christina Newberry June 29, 2020 After all, it’s impossible to evaluate your performance when you don’t know what kind of performance you’re trying to achieve. Once you’ve recorded all of your accounts, take the time to look at each one thoroughly to make sure it’s consistent with your current brand image and standards. Playing out a web-based life review can help web-based business organizations remain over their online nearness. You can find some of this information for Facebook using Facebook Analytics, as long as you’ve set up the Facebook Pixel. If it’s the same type of posts as your best performers, you may need to step up your game or make changes. 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